Business Services: sector analysis in the DACH Mittelstand

Business Services

Testing and certification, BPO, engineering firms, debt collection, HR services, training and agencies in the DACH region

Sector indicators

Fragmentation

High

Deal activity

High

Succession relevance

High
Deal-Radar · Business Services

Who is buying in Business Services right now.

So far the Deal-Radar has recorded 9 transactions with a DACH connection in this sector, including 4 strategic acquisitions and 3 add-ons. In 5 deals a financial investor is the buyer or stands behind the buyer. As of 26/10/2026.

Publicly reported deals, base of 9 of 315 recorded deals. SourcingClub was not involved in the transactions shown and works as a deal origination partner for some of the investors that appear here. Sorted by date of first report. Method · Report an error

All deals in the Deal-Radar

In brief: Business-related B2B service providers in the DACH lower mid-market currently trade at 3.7-8.0x EBITDA (based on DUB KMU-Multiples Q3/2026, analysis by SourcingClub). Buyers are strategic consolidators such as Sweco or Normec and PE-backed platforms such as CERTANIA or Team Farner. A sale process takes 6-12 months, with well-rehearsed buy-and-build acquirers 3-6 months. Recurring revenue and a second management layer decide the position within the valuation band.

3.7-8.0x
EBITDA valuation band for B2B services by size class
Based on DUB KMU-Multiples Q3/2026
267 deals
TIC M&A transactions worldwide in 2024, up 84% on 2020
Baker Tilly TIC Sector Report 2025
109,000 p.a.
Mittelstand companies seeking a successor each year until the end of 2029
KfW Nachfolge-Monitoring Mittelstand 2025, January 2026
+3.9%
Nominal revenue growth of the German services sector in 2025
Destatis, press release no. 071, March 2026

Market overview: Business Services in the DACH region

Business Services covers commercial and professional B2B services: testing and certification (TIC), business process outsourcing, engineering and planning firms, receivables management, HR services, corporate training, and marketing and communications. The German services sector grew by 2.1% in real terms and 3.9% in nominal terms in 2025 compared with the previous year (Destatis, press release no. 071, March 2026). Behind this average, however, the subsegments are far apart.

For delineation: Industrial Services as technical services for industry, Facility Management, IT Services and Tax Advisory and Audit have their own sector pages. This page covers commercial and professional B2B services, typically with revenue between €2m and €50m. It also includes the non-medical services around practices and clinics, such as billing, practice BPO and hygiene compliance; the medical service itself is covered under Healthcare & Medical Technology. Environmental reports, analytics and certification without own facilities also sit here, the operation of facilities under Environmental Services.

The market is highly fragmented. In planning, the provider landscape is still small-scale and owner-driven, which is why international groups such as Sweco keep acquiring German firms, 13 acquisitions group-wide in 2025 alone (Sweco Group, 2026). In debt collection, around 755 registered companies face a small circle of large platforms (Listflix Inkasso-Statistik, 2025). HR services and engineering firms are among the preferred target sectors for roll-up strategies in the DACH region in 2025/2026 (ProxDeal, 2026).

On top of this comes succession pressure. Until the end of 2029, around 109,000 Mittelstand companies a year are seeking a successor, and a further 114,000 or so a year plan to close without one (KfW Research, Nachfolge-Monitoring Mittelstand 2025, January 2026). At the same time, owners' price expectations have risen by around 34% since 2019 (KfW, January 2026). This gap shapes many negotiations.

Deal activity concentrates on segments with recurring revenue. The TIC sector counted 267 transactions worldwide in 2024, 84% more than in 2020 (Baker Tilly TIC Sector Report 2025). Growth drivers are ESG and digital certification at 8.4% CAGR, cybersecurity and AI validation at 15% and renewables at 12% (Baker Tilly 2025). On the other side, the temporary staffing market fell by 3.1% to €31.9bn in 2024 (Lünendonk-Studie Personaldienstleistung 2025), and the gross income of GWA agencies fell by 2.7% on average in 2025 (GWA Frühjahrsmonitor 2026). Companies are sold in both worlds, just on different terms.

Private equity has arrived in the services market. 30% of the consultancies surveyed currently see PE as a strategically relevant option (Lünendonk-Studie Managementberatung 2025). Scalable platforms speed up consolidation further.

Who is buying right now

On the buyer side, strategic groups stand alongside PE-backed platforms. What separates the two is shown in the comparison PE investor vs. strategic buyer. Publicly documented examples from the last 24 months:

  • CERTANIA group (Munich, TIC): Now counts almost 50 group companies and keeps acquiring in 2026; announced publicly in 2026 alone were ICP Analytik, InnoDiab Forschung, SPGL and Van Santen Advies, among others (Insider Media; certania.com, 2026).
  • Normec Group (TIC, Benelux/Germany): Enters the German market for residue laboratories as of 1 September 2025, acquiring Labor Friedle, GALAB Laboratories and International Sampling Service (Normec announcement, 2025).
  • SOCOTEC Deutschland (TIC/construction testing): Acquires TRIGIS GeoServices and its subsidiaries in early 2025 and expands its certification business with FOX Certification (Translink Corporate Finance, January 2025; socotec.de, 2025).
  • Sweco (planning/engineering): 13 acquisitions group-wide in 2025 alone, and in July 2026 the acquisition of the German water engineering firm STEIN Ingenieure with around €6.5m in revenue (Sweco Group, 2026; Sweco/Windkraft-Journal, July 2026).
  • Team Farner (communications, Waterland-backed): Has acquired 17 agencies within two years, including Kirchhoff Consult and komm.passion, and today has more than 600 employees (PRovoke Media, 2025; medianet.at, 2025).
  • Infoniqa Group (payroll/finance BPO, Warburg Pincus-backed): Consolidates payroll, finance and HR outsourcing in DACH, most recently with a majority stake in Kell Outsourcing (11/2024) and the integration of Run my Accounts (12/2024) (Infoniqa, 2024/2025).
  • Receivables management: In July 2025 the coeo Group moved from Waterland to doValue (company announcements, 2025). The large platforms such as Lowell, Riverty and Intrum grow mainly at group level, while the broad market counts around 755 registered providers (Listflix Inkasso-Statistik, 2025).
  • NIIT Learning Systems (corporate training): Acquires the Munich-based MST Group in 2025, an example of international buyers in the German B2B training market (Training Industry, 2025).
  • HR services: Established European groups run entire brand portfolios in Germany, and the sector is still seen as a preferred target for fragmented roll-up strategies (ProxDeal, 2026).

Alongside them, Mittelstand strategics and family offices are buying, usually without a press release. These buyers in particular rarely appear through public channels, but through direct, confidential approaches.

EBITDA multiples in the sector

Based on DUB KMU-Multiples Q3/2026 (dub.de/kmu-multiples, analysis by SourcingClub), business-related services (B2B) sit at 3.7-5.4x EBITDA in micro-cap, 5.0-7.2x in small-cap and 6.4-8.0x in mid-cap. Within these bands, the subsegments sort by recurring share and barriers to entry. Strategic TIC consolidators pay 6-8x EBITDA for add-ons; listed TIC groups traded between 12.9x in May and 14.3x in November 2025 EV/EBITDA and mark the upper reference point (Baker Tilly TIC Sector Report 2025; Aventis Advisors, 2025).

SubsegmentEBITDA multiple (median)RangeValuation drivers
Testing, certification, laboratories (TIC)approx. 6.9x5.0-7.4xAccreditations (DAkkS), statutory mandatory inspections, high recurring share through certification cycles
Business process outsourcing / BPOapprox. 5.9-6.9x5.0-7.4xMonthly billing contracts, very low churn, high switching costs for customers
Engineering and planning servicesapprox. 5.9x5.0-8.0x (firms with fewer than 10 employees 3.7-5.4x)Order backlog and framework agreements, specialisation (water, building services, transport) beats generalism
Receivables management / debt collectionapprox. 5.9x5.0-7.4xLong-term contracts with large clients, sector specialisation, RDG registration as a barrier to entry
Staffing / HR servicesapprox. 4.5-5.0x3.5-7.0xRecruitment at a premium, classic temporary staffing under cyclical pressure
Corporate training (B2B)approx. 5.5x3.5-7.0xMandatory and compliance training with recurring cycles, certified proprietary content
Marketing and communicationsapprox. 4.5x3.5-7.0xRetainer share vs. project business, specialist disciplines, length of client relationships

Data basis: DUB KMU-Multiples (dub.de/kmu-multiples), Q3/2026, sector business-related services; subsegment classification and analysis: SourcingClub. The EBITDA bands smooth out quarterly swings and are therefore not identical to the raw DUB values in every segment (methodology, in German). Full ranges by size class: EBITDA Multiples DACH.

The growth effect is notable: in the TIC segment, growth drives valuation more than margin, and every 10% of two-year CAGR lifts the EV/EBITDA multiple by around 2.9x (Aventis Advisors, 2025).

What raises the multiple and what lowers it

The spread within the DUB bands is wide for service providers. These factors decide which end a company lands at:

Value driverDiscount
Contractually recurring revenue: inspection cycles, billing contracts, retainers, documented renewal ratesPure project business without order backlog and without verifiable recurrence
Licences at company level: DAkkS accreditation, RDG registration, certified contentLicences and customer relationships tied to the owner personally
Second management layer with its own customer responsibilityOwner dependence that forces longer involvement and a higher earn-out share
Broad customer base with long-standing relationshipsTop 3 customers above 30-50% of revenue, change-of-control clauses in framework agreements
Revenue above around €5m, and with it the small-cap band instead of micro-cap (based on DUB Q3/2026)Revenue below the threshold: micro-cap band 3.7-5.4x and outside the criteria of many platforms (based on DUB Q3/2026)
AI-supported proprietary processes, positioning in growth fields such as ESG or cybersecurity (Baker Tilly 2025)Substitutable standard services: 49% of agencies name AI substitution as a barrier to growth (GWA Frühjahrsmonitor 2026)

Valuation example: a testing and certification provider worked through

A fictitious but typical example: an owner-managed testing and certification provider with €8.0m in revenue and €1.3m in reported EBITDA.

StepCalculationResult
1. EBITDA adjustmentPlus €120,000 for a shareholder-managing director salary above market level, minus €70,000 for a one-off contract that falls awayAdjusted EBITDA €1.35m
2. MultipleSmall-cap band 5.0-7.2x (based on DUB Q3/2026); because of 65% recurring revenue from multi-year inspection cycles and the accreditation, the buyer applies 6.0-6.8xEnterprise value €8.1-9.2m
3. Equity bridgePlus €0.6m excess cash, minus €0.4m bank loanPurchase price for 100% of the shares €8.3-9.4m
4. Structure80% at closing (€6.6-7.5m), 20% earn-out over 2 years, tied to maintaining the EBITDA levelOwner stays on as managing director for 18 months

A strategic TIC consolidator paying 6-8x for add-ons moves in exactly this corridor (Baker Tilly TIC Sector Report 2025). All figures are fictitious and serve as illustration; the ranges come from the sources named.

The sale process in the sector

Realistically 6-12 months from process start to closing. Buy-and-build acquirers with standardised procedures manage 3-6 months, because their review logic and contract set are well rehearsed (market practice in the DACH lower mid-market). The process follows the usual stages: preparation and valuation, anonymous teaser, approach to selected buyers, NDA, management meetings, indicative offers, due diligence, contract negotiation, closing.

Three points are specific to service providers. First, regulatory transferability. DAkkS accreditations for testing providers, the central RDG registration with the Federal Office of Justice for debt collection since 1 January 2025 and chamber licences for planning firms are tied partly to the company and partly to individuals. This affects the choice between share deal and asset deal and belongs at the start of the process, not in due diligence.

Second, the data room. Contract terms, cancellation rates, order backlog and retainer shares are the core of the review. Sellers who prepare these figures cleanly negotiate at the upper end of the multiples band. Change-of-control clauses in framework agreements should be checked before the process starts; they can upset price and structure if they only surface late.

Third, discretion. The most likely buyers are direct competitors or consolidators in the same market. Staged data room access is therefore standard: first an anonymous profile, customer names only shortly before the contract is ready. Retaining key employees also belongs on the agenda early, because departures between signing and closing are the biggest operational deal risk.

Typical deal structures

The following ranges reflect market practice in the DACH lower mid-market; there are no official statistics on this:

  • Base price plus earn-out: Typically 60-85% of the purchase price at closing and 15-40% variable over 1-3 years, tied to revenue or EBITDA targets. The more project-heavy the business (agency, planning), the higher the earn-out share. The larger the contract base (BPO, TIC, long-term debt collection contracts), the higher the fixed share.
  • Rollover with PE platforms: The entrepreneur typically keeps or buys back 10-30% and shares in the later sale. In the TIC sector the lever is documented: add-ons are bought at 6-8x EBITDA, integrated platforms sold at 14-16x (Baker Tilly TIC Report 2025). The second exit can exceed the first partial sale.
  • Vendor loan: The entrepreneur often leaves 5-15% of the purchase price in as a subordinated loan with a 3-6 year term and market-rate interest. This signals confidence in the handover and improves financing for successors and smaller acquirers.
  • Transition and advisory agreement: The former owner stays involved for 12-36 months, longer with pure financial buyers, shorter with strategic integrations. This is paid separately from the purchase price through a managing director or advisory contract.
  • Purchase price mechanism: In the lower mid-market the locked box, a fixed price on a reference date balance sheet, dominates because it is simple. Buyers protect themselves through leakage clauses. Cash-free/debt-free logic with normalised working capital is standard.
  • Asset deal vs. share deal depending on regulation: For TIC firms (accreditations), debt collection companies (RDG registration) and planning firms (chamber and insurance issues), the transferability of licences usually speaks for a share deal.

For PE investors: the buy-and-build thesis in brief

The arbitrage in this sector is publicly documented. In the TIC segment, consolidators buy individual firms at 6-8x EBITDA and sell integrated platforms at 14-16x (Baker Tilly TIC Sector Report 2025). Listed TIC groups rose in 2025 from a median of 12.9x in May to 14.3x EV/EBITDA in November (Aventis Advisors, 2025). Similar mechanics are at work in the agency market (Team Farner: 17 acquisitions in two years), in payroll BPO (Infoniqa) and in the planning market, where Sweco acquired thirteen firms group-wide in 2025 alone (Sweco Group, 2026).

The platform logic: an initial investment in the mid-cap band (6.4-8.0x, DUB Q3/2026) with transferable licences and a large contract base, followed by add-ons in the small-cap and micro-cap bands. Supply pressure supports the thesis, as around 109,000 Mittelstand companies a year seek a successor (KfW, January 2026), and HR services and engineering firms are seen as preferred fragmented target sectors for roll-ups in DACH (ProxDeal, 2026). The mechanics are described in detail in the article on buy-and-build strategy in the DACH region (in German).

The bottleneck is not capital, but proprietary access to owner-managed targets before they enter structured processes. How systematic sourcing creates this access is set out under For Investors.

From my sourcing work

Business Services is an umbrella term, and that is exactly where many search processes fail: the subsegments behave completely differently in a sale. What decides whether a buyer is willing to talk in this sector is almost always the same two points: how much revenue recurs under contract and how much of it depends on the owner personally. Sellers who can document both clearly negotiate from a different position. It is also striking how professionally the consolidators are now set up; many run their own M&A teams and work with clear acquisition criteria.

Next step

Whether a handover is due in two years or only in five: the position within the valuation band can be prepared, and the most active buyers in the sector are known. A confidential match against concrete acquisition profiles shows, without obligation, which buyer groups fit the company, without the company name circulating in the market early.

A discreet first assessment for your services company

See how I support you with systematic deal origination at SourcingClub.

To SourcingClub→

Frequently asked questions: Business Services

What is my B2B services business worth today?

B2B service providers currently trade at 3.7-8.0x EBITDA, depending on size class (based on DUB KMU-Multiples Q3/2026, analysis by SourcingClub). Micro-cap sits at 3.7-5.4x, small-cap at 5.0-7.2x, mid-cap at 6.4-8.0x. Within the band, recurring revenue, customer concentration and dependence on individuals decide. Testing and certification providers sit at the upper end, project-heavy agencies closer to the lower end.

Who is buying B2B service providers in the DACH region right now?

Active buyers are strategic consolidators and investor-backed platforms. Sweco alone acquired thirteen planning firms group-wide in 2025 (Sweco Group, 2026), Normec and SOCOTEC are buying in the testing market (Normec announcement, 2025; Translink Corporate Finance, January 2025), NIIT in the training market (Training Industry, 2025). On the investor side, the CERTANIA group with almost 50 companies (Insider Media, 2026), Team Farner with 17 agencies in two years (PRovoke Media, 2025) and Infoniqa in payroll BPO are building through acquisitions (Infoniqa, 2024/2025). They look for owner-managed companies with €2-50m in revenue.

How long does it take to sell a services business?

Realistically 6 to 12 months from start to closing. Buy-and-build acquirers with standardised processes can manage 3 to 6 months, because their review and contract set are well rehearsed. Confidentiality is protected through anonymous teasers, NDAs before the name is disclosed and staged data room access. This matters for service providers, because the most likely buyers are direct competitors or consolidators in the same market.

Does my revenue or my profit count for the valuation?

The basis is sustainable EBITDA adjusted for one-off effects, multiplied by the sector multiple of 3.7-8.0x depending on size (based on DUB KMU-Multiples Q3/2026, analysis by SourcingClub). Adjustments include, among others, a market-rate managing director salary, private costs and one-off projects. Financial debt is deducted from enterprise value and excess cash is added. Pure revenue multiples only serve as a plausibility check.

What is an earn-out and do I have to accept one?

An earn-out is a variable part of the purchase price tied to the results of the next 1 to 3 years. It is market standard for service providers, because customer relationships have to be transferred. Owners' price expectations have risen by around 34% since 2019 (KfW, January 2026), and earn-outs close the gap to the buyer's case. What matters are measurable criteria and protective clauses against the buyer interfering with the profit calculation.

What happens to my employees when I sell?

In a share deal all employment contracts continue unchanged. In an asset deal they transfer automatically to the acquirer under Section 613a of the German Civil Code (BGB). Buyers of service providers are mainly buying the team. According to the VBI economic survey 2026, the shortage of skilled staff is among the industry's biggest concerns, so acquirers secure key employees with stay bonuses and development prospects. Job cuts are the exception in add-on acquisitions.

How much does dependence on me as the owner lower the price?

Dependence on individuals is one of the most common reasons for a discount with service providers. If key customers and expertise depend on the owner, the buyer shifts purchase price into the earn-out and asks for a longer period of involvement, 12 to 36 months is market standard. Owners who build a second management layer and spread customer relationships two to three years before the sale negotiate better. This is the most important value lever you can prepare.

My business is project-based. Can I still sell it?

Yes, but the structure is different. Buyers pay for the substance of team, customer relationships and specialisation with a base price and tie the rest to how results develop. The agency market shrank by 2.7% on average in 2025, yet 43.7% of agencies still grew (GWA Frühjahrsmonitor 2026). In the planning market, groups such as Sweco keep acquiring German firms, for example STEIN Ingenieure in July 2026 (Sweco, July 2026).

Is now a good time to sell?

The M&A market for B2B service providers is currently as active as it rarely has been, which speaks for a sale in the coming years. The testing and certification sector saw 267 transactions worldwide in 2024, 84% more than in 2020 (Baker Tilly 2025). Buyers such as CERTANIA, Normec and SOCOTEC are acquiring in Germany in 2025/2026. At the same time, around 109,000 Mittelstand companies a year are seeking a successor until 2029 (KfW, January 2026). The right timing is still an individual decision, and good preparation counts for more than timing.

What role do licences and accreditations play in a sale?

Regulatory licences often decide the deal structure. DAkkS accreditations for testing providers, the central RDG registration with the Federal Office of Justice for debt collection since January 2025 and chamber licences for planning firms are tied partly to the company and partly to individuals. This affects the choice between share deal and asset deal and should be clarified before the process starts, otherwise there is a risk of delays.

Find targets in Business Services

Systematic deal origination in the Business Services sector.

Request a sector analysis→